This was a fascinating article! Thank you for sharing it. My feeling is, you primed the tip jar. As you said, your engagement is good. People are liking your videos. Your videos are real. All you really did was pay TikTok to inform other people about your LanceDog videos. They chose to look at them, and they chose to continue enjoying them. It's kind of like curation, now that I'm thinking about it. Your dog videos are being shown to people who TikTok probably already knows like dog videos--or even Bichon Frise videos. If that wasn't the sort of content those viewers wanted, they wouldn't stick around.